Many customers search the Internet to know more about the doctors before deciding to hire them or not. If you are in the medical field, you need to take care of your online reputation because of this reason. Various factors may negatively affect your reputation online, and here are some of them:
- Lawsuit due to malpractice
- Negative coverage from the press
- Involvement in negative public incidents
- Bad reviews from customers
If you experience any of these and your reputation suffers, it won’t be easy to get the trust of new clients to choose you. Existing patients will also have second thoughts about keeping you as their physician. However, there are things that you can do to improve your reputation. Here are the best approaches to revive reputation management for doctors.
Create a website
If you don’t have a website yet, it’s time to create one. It will serve as the place where customers can go if they want to find more information about you and your service on the web. Plus, you will have control over its content since it’s yours. Unfortunately, you have little to no control over what other sites post about you, so work to make your site on top of the search result. With this, it will be the first thing that customers will see when they search about you. In addition, it will push the harmful content from other sites to the lower-ranking pages.
Write high-quality blogs
Creating high-quality and valuable content is an effective way to get your site on the first page of Google. It will also improve your reputation, as people will see you as an authority in your field. Since you cannot remove the negative reviews or content about you online, the best way to reclaim your reputation is to bury them in the search result. Unfortunately, users often check on the result of the first two pages only. It’s seldom that they see the pages beyond that.
Reply to reviews professionally
Negatively responding to reviews can affect your reputation. Not responding to reviews will also impact your name negatively. It will give the impression that you do not care about how they feel or think. Although you may be tempted, do not respond with harsh words. Stay calm, and provide a professional response that will answer their concern. It will show that you value them and you want to do things right.
Request reviews from satisfied customers
Customer reviews are powerful, and they have a significant impact on the decision of new customers, whether to hire you or not. Getting more positive reviews will help remove the focus on the negative feedback or news about you. If there are more positive reviews than bad ones, customers will still consider you. If you know that your customers were happy with your service, ask them to leave a review for you. They will be willing to do that if they were satisfied.
Create accounts on social media and online directories
Social media and online directories are other sites that Google looks into when users do their search. Create your account on these pages and make sure that your information is up to date, so customers can find you easily. Engage with them on social media to build a relationship. Post regular content that is enticing, relevant, and useful. Add links that will lead them to your site to increase traffic, which will help your site rank higher in search engine results.
You can still recover from a bad online reputation no matter what the cause with the best approaches in reputation management. Moreover, ensure that you and your staff give the best service to every customer to ensure their satisfaction.
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