The evolving realm of digital marketing prompts experts to constantly update themselves on trending changes. It’s no secret that search engines and social platforms have been testing out core updates in recent times. Some of these updates involve massive innovations, such as the use of AI in making search engines understand human language. Additionally, it involves the changes in how search engines judge all your content and rank it. Needless to say, if you don’t have the latest, creative and engaging digital solutions in Dubai, you won’t do well.
Although this might seem like a way to prolong success, it guarantees that we get what we look for. Google has clearly acknowledged that content will be playing a big part in establishing rankings. Now, if your content is not credible, trustworthy, engaging and optimized, it’s impossible for it to rank on result pages.
Let’s take a look at the standard characteristics that your content needs to have:
High-quality content is essential if you wish to rank for any search. Gone are the days when you just had to write up a few hundred words and strategically place keywords inside. This tactic won’t work anymore. The only way to rank for a specific keyword search is to have content that answers everything the user is searching for. That means you need to cater to specific questions and provide details and supporting evidence for your answers.
Moreover, high-quality content means that your content needs to be well-researched. Another thing that search engines like Google are trying is using ratings to judge authors and content. That means a person who has a social presence and experience in cooking can’t be trusted for medical advice. Therefore, if anyone besides someone who has relevance and an established presence in medical sciences will be trusted and ranked for medical research.
Engagement and Creativity:
Another thing that you need to work on is making your content engaging and creative. It’s a fact that most brands are using their online presence and social media platforms to advertise themselves. Nowadays, getting influencers and creating engaging video content is key to gaining and retaining consumer confidence.
However, if you don’t have a lot of new content coming up, you can always use your existing online presence to engage with your followers. This has been the smartest way to not just retain followers and customers, but to get more attention from other users as well. A prime example of this is how Wendy’s use their social platform pages to interact and have fun with customers. This encourages people to engage with your brand and it shows that there’s a humanistic side to it.
Studies have shown that people are more likely to trust the services or products of brands that offer video content. Moreover, you can also produce video content regarding different products and services and show it to your current and prospect customers how you’re distinguished. Videos are more explanatory and can keep people on your pages for a long time. Especially considering how IGTV and Facebook Watch are filled with endless videos that keep playing.
Using Multiple Platforms:
There are more than just a few platforms that are being used on a daily basis by different demographics. In order to find the perfect audience for your business, you need to figure out the best platform to engage with them. Statistical analysis reveals that using Facebook to target Generation Z or people older than 35 is foolhardy. That is because the least amount of people below the age of 18 or above 35 are using Facebook. You’ll need to target other platforms like Instagram, Snapchat, TikTok or even Reddit.
There are countless platforms and within each one, there are different groups of people with common subcultures. The best way to reach your target audience is to identify which of these groups they’re engaging in. From there on, one can begin establishing a trustworthy online presence or even use emails and personalized messages to generate leads.
Choosing the Right Partner:
There’s a lot happening in the digital market that requires expertise and creativity. Coupled with that, creative strategies and efficient campaigns to target audiences in the best way are essential. Hiring the best IT service provider is one way to do it. Otherwise, you will have to do a lot by yourself. Not only will they provide you with modern digital solutions, but they will also increase your outreach.