Your forex trading business’ website is your magnet for improving your sales, brand awareness, and customer relationship. Think of it as your physical store on the web. Needless to say, if you have a so-so site, you shouldn’t expect to convert visitors to sales.
Don’t think any website would do; think big and go big. Your site is your middle man so you have to invest in it. In fact, according to data, 89% of business-to-business (B2B) customers search the web before finalising a purchase; 75% of users judge a business’s credibility based on its website; 94% of first impressions are based on design.
Make your site a high-converting one
We asked our team of digital marketing strategists and specialists and they shared these best practices of high-converting sites:
- You don’t understand your customers.
First thing’s first. Before overhauling your site, you must first know what your target audience’s behavior. This is a crucial step in making your site high-converting because it will serve as your guide in every aspect of the redesign. By conducting a site analysis, you would be able to understand your customers’ intent and interests and know which elements of your current site need to go and to be improved.
2. You design without thinking of your customers.
You may have the trendiest site design but if your customers find it over the top and disorganised, then it won’t convert. Your site must be easy to navigate so your visitors will easily find what they are looking for. Moreover, make sure that your site is mobile-friendly since half of all website visitors globally are mobile users. It is important to assume that not all your customers are tech-savvy so have a site that is simple and organised.
3. Your site’s a slowpoke.
You can’t afford to have a site that loads super slowly. As we mentioned in one of our previous blog posts, “Mobile sites with slower load times are not penalised though, but Google ranks faster sites marginally higher.” A key ingredient for a high-converting site is a fast-to-load one. Aside from having lower Google score, slower sites could prompt visitors to exit and to look for other pages.
4. You produce mediocre content.
Don’t write for search engines, write for your audience. Your site should have share-worthy, authoritative, informative, accurate, and unique pieces of content so it won’t just rank higher in the search engine results pages (SERP) but also get the attention of your visitors. Remember: users judge a brand’s credibility based on its website; don’t make the mistake of producing mediocre content.
5. You don’t have calls-to-action in your content.
You can’t convert sales if you don’t tell your audience what you are offering. CTAs play an important role in the conversion game. Make sure to strategically place CTAs in your content. Your CTA should create a sense of urgency and should get the attention of readers. However, don’t be tempted to fill your content with too many CTA as it could turn off your audience.
6. You are not able to prove that your business is legit.
Users are much smarter now; they don’t easily fall to flowery and aggressive marketing strategies. You need to up the ante in proving that your brand is worth your customers’ money. One way to do that is to showcase client reviews, case studies, testimonials, and feedback on your site. Visitors will have peace of mind when they know that they will trust a legitimate forex trading business.
Don’t stress yourself
The mentioned tips may have overwhelmed you, but don’t worry, that’s totally normal. Launching a high-converting site is no cakewalk; it takes a collaborative effort between marketing strategists, web developer, designer, and the business owner.If you want to unlock the full potentials of your site, do the right thing: consult with an agency that has the experience, skills, and flawless track record to boot.