Your website is live now. Awesome! But what if no one sees it? These simple SEO tips will help make sure your site ranks well in top search engines and gets your site noticed.
Search Engine Optimization is an important part of the process of getting traffic to your website. You need to make sure that your website is optimized properly so that it ranks high in the search engines. This includes making sure that your content is relevant and useful for visitors.
In this post, we will see how these smart SEO tips will help you rank your website higher in search results.
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Build a Well-Designed Website
The design of your website plays a big role in deciding whether or not people like your site. If your site looks good but isn’t working on all browsers and operating systems then it won’t be as effective as one which works beautifully across all devices.
Make sure that your site has a clean layout with minimal graphics and text. Make sure that there are no broken links or images. Use colors which are easy on the eyes and don’t distract from the main purpose of the page.
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Create Content That Is Useful
A lot of websites focus only on creating flashy pages filled with videos and fancy graphics. While having some visual effects is nice, it doesn’t mean that your content needs to be visually appealing.
Create pages which have unique content that helps users solve their problems. For example, a blog about fashion would probably not contain any pictures of models. Instead, it would showcase articles about makeup, clothes and other topics related to fashion.
One common mistake that beginners do is to just throw up random content without thinking about its relevance. Don’t worry though, there are many ways to get better at writing content. One of them is by reading blogs written by experts who share their expertise. Another method is to read books on blogging and copywriting.
Create Attractive Page Titles and Headlines
Page titles and headlines play an important role in the ranking of a particular page. The headline should be short and informative while the page title is usually longer and more descriptive. In fact, it tends to be the first thing people notice when coming to your website. It shouldn’t just be a bunch of keywords; rather it should tell users what the page is about.
For example, if you write about the benefits of using WordPress then the page title might look something like: “Why WordPress is the perfect CMS for bloggers”. On the other hand, if you want to promote your product, then your page title should look something like: ‘How To Buy WordPress Plugins’.
Having a well-written page title will make visitors click through to your site and keep returning. You can also add a few keywords to the page title so that search engines can understand what your page is about.
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Use Keywords Properly
Keyword research is very important when optimizing your website. The keywords used should match the actual topic of your article. This means that if you write about ‘how to become a web developer’ then the keywords which should go into your title tag should include words such as “web developer”, “programming languages” etc.
Make sure that your keyword density is less than 20% and that they appear at least twice on each page of your website.
You can use different tools to find out the best keywords for your business. Some of the popular ones are Google Adwords, SEMrush, Ahrefs, etc. You can use SEMrush free trial to get started.
Optimize Your Images
Images can be a powerful tool when it comes to increasing traffic to your website. However, most sites tend to forget this part of their SEO strategy. An image is much bigger than a regular webpage. Hence, if you upload an image with a size of 1000 pixels wide then chances are that it won’t fit on a mobile screen. Therefore, you need to resize the images to reduce their file sizes before uploading them onto your website.
Another tip is to use responsive design so that your images can scale accordingly depending on the device being used.
Reduce Your Website’s Load Time
The speed at which your website loads is another factor that affects how users perceive your company. There are a number of things that can slow down your website including plugins or third party scripts. You can try disabling these plugins or scripts to see whether that makes a difference. If it does then you may consider uninstalling them completely.
If possible, avoid putting too many resources on your website. Try to load all necessary resources at once instead of loading them one after the other. This will help your website load faster.
Use Schema Markups
Schema markup is basically a code snippet that tells search engine spiders what information is available on a particular page. These codes are added to pages manually but you can easily automate this process using several tools such as Screaming Frog. This will allow you to check every single page on your website for any issues related to schema markups.
Master Internal Linking
It is very important to link back to relevant pages within your own website. Users generally trust websites that have a good internal linking structure. So, always ensure that you build links between different parts of your website.
Internal links should be used for driving traffic to relevant content. Anchor texts should be used for getting more clicks.
Internal links should be natural and sparely use. A paragraph that’s naught but links isn’t very readable, so search engines will discard it. You should also ensure that your links function. Broken links indicate that you’re disregarding proper site maintenance, so search engines will penalize your site.
These are just some of the tips that you can follow to improve the overall performance of your website. Hopefully, they will help you improve your online presence and increase your sales.