Building a website has become much easier with time. Nowadays, it is affordable to design one, but there are numerous ways to optimize it effectively. However, web designing is more of an artistic job. From building the layout to creating website-friendly content, a lot goes into it. All the elements used in making a website are crucial in one way or another. Whoever has a sound knowledge of such a job can put together such features and create a successful site quickly.
However, to do that, one needs to understand some basic steps of building a marketing-savvy website. Just like planning or designing anything else, building a website requires a well-informed plan. You have to think strategically to make the most out of your resources. You are creating a website for marketing purposes, which need optimization well enough to generate profits and retain customers. Everything is essential to reach your end goals, from your website interface to the content displayed on clicking your link.
You must have come across many eye-catching local as well as global websites. Some business websites are inspirational for the viewers too, and this is what your website needs at the moment; to enthuse everyone. For example, if you plan to create a fashion blog, your website should have a better readability ratio. Similarly, a computer gaming website will need better graphics and designs, as the aesthetics matter here.
In 2021, creating a sitemap is the latest trend as web developers have now realized its importance. To build a running website, you need a sitemap (a blueprint of your site) with necessary information about your entire website. Using different sitemap generator tools will inform Google about your web files. Moreover, it will guide search engines in finding which files are more useful in indexing and overall analysis.
Just like creating a sitemap plays an important role, there are some other web-savvy strategies to consider as well. Let’s check them out step-by-step.
Step #1: Choosing a domain and a relevant platform
What are domains? It refers to the website name; if that’s the case, we surely need to place it in the limelight.
Having a proper platform and a domain will let you customize your website correctly, offering you an unbeatable identity. So you can distinguish your business from others. Let’s see the perks first:
- It will enable others to recognize your brand instantly.
- An email address linked to your domain will assist people in contacting you.
- It will let you optimize the site well (SEO).
After choosing a domain, select the right marketing platform. Ideally, using a flexible and user-friendly platform will build customer engagement. A forum is essentially for your site to represent from, more like a foundation. There are different e-commerce platforms and domains available on Google. You can either create a customized version or buy from online sites. No matter what you choose, try not to compromise on the quality.
Step #2: Do the pricing
Doing the pricing is as essential as the first step. Some key aspects of pricing to look into will be:
- How to price your services or products?
- How will the customers pay you while shopping online?
- How will you transfer these payments to your bank account?
Pricing your products or services is an ideal way to gain a competitive edge. While pricing, try the cost per material into account, with various costs like shipping, web hosting, taxes, etc. To run an e-commerce website, give your customers multiple options to pay online. From PayPal to credit card and cash on delivery, your site should be convenient to use. While estimating the prices, enable secure payment options on your website to strike a trustworthy image to your customers.
Step #3: Time to do some designing.
Now comes the fun part; designing your web store and adding products to it. Think about everything you wish to include in your site, apart from the offered products or services. To start from the basics, including an About Us page, a relevant contact page to help potential customers reach you is a must-do step. You can also take help from creative videos and text while designing your site. Try to incorporate the below-mentioned items as well:
- Photographs of the products and your brand
- A store name and logo for brand recognition
- Payment logos and trust mark, so the customers feel safe while browsing your website
- Choose a theme that complements your brand and showcases your brand in the best way possible
- Create different categories of your products for better user navigation
- Maintain a pleasant-looking website instead of loading it up with content
- Learn more about your potential customers and design your site according to the user’s taste and preferences
Step #4: Create an impressive check-out experience
Customers usually abandon their shopping cart, which is the biggest hindrance in generating online sales. Therefore, try creating a seamless shopping experience so your customers keep coming back to you. Some easy ways to do this are:
- Letting customers buy multiple items at a time
- Offering discounts and free shipping, if possible
- Clearly mentioning the shipping costs in advance
- Ensuring that the site is optimized properly for mobile phones
- Sending follow-up emails to customers who abandoned their shopping carts and motivated them to complete the purchase
- Test your check-out procedure and see if it works perfectly, or you will lose future sales
Step #5: Promote your website.
Promoting your website means promoting your brand to increase website traffic and encourage sales. Come up with a foolproof marketing plan or hire an expert to do the job well. Promotion means highlighting your best features and letting potential customers know about your existence. Indulge in Search Engine Optimization and let the magic happen. Moreover, promote your site on different social platforms and enable social sharing of your products. Create a blog when needed and work on your user engagement right away.
Step #6: Invest in SEO and Google Analytics
Lastly, analyze your website’s performance by using different SEO tools and Google Analytics. By investing in these options, you will gain a better insight into your website, knowing when and how to make improvements. SEO and analytics will help monitor your site so your sales, engagement, and user interface stay upgraded.
You might not have thought about getting a website for your startup yet, but building one would increase success prospects on the whole. However, it indeed is an opportunity not to miss at any cost. Without making a user-friendly site, your business will fall behind in the race, and it will lose all the potential clients. To grow your worth in the digital world, invest in creating an engaging and convenient website without further delay.