Logos are essential for the brand’s survival, whether it be a business brand or a personal brand. They operate as the very identity of your brand. But designing them on your own can be a daunting task. You need to construct a logo design that visually appeals and draws in your viewers, and converts them into clients. But with so many logos functioning across the world, how can you construct a logo that stands out from other logo designs?
It does not matter if you are a beginner or require rebranding. Designster has all the tools and elements you need to create a mind-blowing logo that beats your competition out of the water. It does all the heavy lifting to ensure that your logo design has a visible presence and arrests the viewer’s attention. The primary purpose of Designster is to take your business to the next level, including your logo design.
We will discuss in detail the tips and tricks on how Designster can create a professional logo at your service.
An Image Speaks A Thousand Words
A logo operates as a visual symbol of your brand. So, there is no reason to tell them anything when you can show it. Communicate with them through your logo design by using simple icons. The images you use will emanate the vibe depicted in the imagery.
For example, Images that include bright and light images make for an exciting vibe used in the summer to remind people of warm holidays. The pictures you use need to be limited. You do not need to overuse them; otherwise, it looks messy, and the consumer will get confused and ignore it. It would help if you learned how to make an impactful message with one or two images in your logo design.
Use Empty Space
It is a must that people read your logo design regardless of the distance, especially if it is small. The utilization of an empty space or blank space will make it easier for the audience to view your logo. A blank space is also useful for giving off a calm aura of the logo design.
You do not need to stuff excessive symbolism, imagery, or color design. Leave specific blank spaces so that no matter which size your logo is displayed, people can recognize it instantly. This is incredibly helpful when you depict your logos in posters, brochures, and t-shirt printing. You can easily integrate your logo in any marketing material, whether it be in different formats.
Use Shapes to Stand Out
Shapes can help you stand out from your competitors by emanating a professional outlook. Its sharp presentations make for an adept visual design. Shapes that have diverse textures, structures, and gradients have the ability to take your logo design to the next level. Many high-profile brands have utilized different shapes. Take the example of FX Technology Co that have implemented a yellow and blue gradient to create a glossy look. There is a laptop image inside the circle. You can use this design for your benefit and place some flowers, wine bottles, or any product of your business; it entirely depends on you. It’s important to note that you can take inspiration from such logo designs and not outright copy them.
Color Is Key
The first thing that will impact your target audience is the color you apply to your logo design. Each color is unique in its way. The blue color represents calm and coolness, the red color represents passion and desire, and the green represents life and nature. It depends on your business and product what kind of color is best suited to represent your logo design. Never overuse the colors you select. The number of colors that are used in your logo design needs to be limited. Always pick out the shades of color that are compatible with the image of your logo design.
Be Literal with Your Naming
Make your brand name literal if you want to incorporate it into your logo design. Many companies such as Burger King style their logo designs with their name and the colors to complement the entire design. The same can be said about Dominos.
It should be noted that you need to protect your name and logo design from rivals that infringe your registered trademark. They can make the excuse that such logos were not translated into local languages. So, it would be best if you were careful with the entirety of your logo design, from naming to imagery.
Always Be Open to Change
The world keeps changing, and so do brands. Brands that hope to persist throughout the years have rebranded and modified their logo designs to suit the decade. Pepsi is the perfect example of this. It has been relevant for over one hundred and twenty years as a brand. The current day Pepsi logo is drastically different from the one in its inception. The transformative process of your logo design will determine whether your brand can withstand time tests.
If you feel the winds of change coming or feel as if you are losing your customer retention, it is wise to capitalize on the current trends and rebrand themselves and change their logo designs.
Never hesitate to experiment with different logo design styles and save some of them for future use. The organized preparedness of your brand will demonstrate the professional nature of your company. You need to remember that your first logo design is temporary, so ensure that your customers are kept in the loop; otherwise, the drastic changes will confuse them.
These are some of the many tips on how Designster can shape your logo design. They know the colors, imagery, and shapes to create your logo with distinction. The logo designing process is complexed. It is better to opt for a credible graphic design platform like Designster to exercise its flexibility with your logo design than going about it your own way and risk losing out to your competitors.