• About us
  • Contact us
  • Privacy Policy
Wednesday, January 27, 2021
  • Login
Tech News, Magazine & Review WordPress Theme 2017
Advertisement
  • Home
  • Review
    Filmora vs corel videostudio

    Filmora VS Corel Video Studio – 2021 Features And Pricing Comparison

    Oil and Gas Industry

    Oil and Gas Workers’ Safety Products

    How Does a Smart watch Work? — A Complete Guide

    How Does a Smart watch Work? — A Complete Guide

    Laptops

    6 Things You Must Know Before Buying a New Laptop

    Logo Designing Tools

    6 Best Logo Design Tools That Every Designer Must Know

    4-trendy-ways-to-wear-the-white-V-neck-camisole

    4 Trendy Ways To Wear The White V Neck Camisole

  • Gaming

    The best Casino Tips, New And Methods Ways

    The Best List of Pirate Bay Proxy and mirrors sites in 2021

    An Effective List of Pirate Bay Proxy and Mirrors Sites

    Bioshock 4

    3 Bioshock 4 Setting You Would Love to Explore

    Some of the Best Applications Available to Watch Movies Online

    How Does Animation Works And What Are Different Types Of Animations?

    Know about Ten Pin Bowling in India

    Can you Add Speakers to a Gaming Chair?

    Can you Add Speakers to a Gaming Chair?

  • Computers
    SAP

    SAP Training Programs For Future Managers

    Benefits of SD-WAN and How It Improves Productivity

    Should You Get a Gaming Laptop or Desktop? Here’s How to Decide

    Should You Get a Gaming Laptop or Desktop? Here’s How to Decide

    Why is SBCGlobal net email not working

    Why is SBCGlobal net email not working?

    3 Easy Ways Of How To Enable Touchpad On HP Laptop

    How to Choose Best PC for SEO & Marketing Specialist

    How to Choose Best PC for SEO & Marketing Specialist

  • Applications
    The Best List of Pirate Bay Proxy and mirrors sites in 2021

    An Effective List of Pirate Bay Proxy and Mirrors Sites

    Filmora vs corel videostudio

    Filmora VS Corel Video Studio – 2021 Features And Pricing Comparison

    Some of the Best Applications Available to Watch Movies Online

    How Does Animation Works And What Are Different Types Of Animations?

    best digital caliper

    Best Digital Caliper for 2020

    Why is SBCGlobal net email not working

    Why is SBCGlobal net email not working?

    Economic Considerations When Acquiring a Forum for Commerce

    Economic Considerations When Acquiring a Forum for Commerce

  • Security

    TheWiSpy Review: Mobile Phone Monitoring App

    Oil and Gas Industry

    Oil and Gas Workers’ Safety Products

    Top 7 Benefits of Commercial Security Systems in Your Business

    Top 7 Benefits of Commercial Security Systems in Your Business

    The 5 Most Important Benefits Of Effective Disaster Recovery Planning

    The 5 Most Important Benefits Of Effective Disaster Recovery Planning

    Vaughan Roof Repair

    Vaughan Roof Repair Company in Canada – Everything Need to Know

    7 Android Security Tips You Need to Know

  • Software
  • Buy Themes and Plugins
No Result
View All Result
  • Home
  • Review
    Filmora vs corel videostudio

    Filmora VS Corel Video Studio – 2021 Features And Pricing Comparison

    Oil and Gas Industry

    Oil and Gas Workers’ Safety Products

    How Does a Smart watch Work? — A Complete Guide

    How Does a Smart watch Work? — A Complete Guide

    Laptops

    6 Things You Must Know Before Buying a New Laptop

    Logo Designing Tools

    6 Best Logo Design Tools That Every Designer Must Know

    4-trendy-ways-to-wear-the-white-V-neck-camisole

    4 Trendy Ways To Wear The White V Neck Camisole

  • Gaming

    The best Casino Tips, New And Methods Ways

    The Best List of Pirate Bay Proxy and mirrors sites in 2021

    An Effective List of Pirate Bay Proxy and Mirrors Sites

    Bioshock 4

    3 Bioshock 4 Setting You Would Love to Explore

    Some of the Best Applications Available to Watch Movies Online

    How Does Animation Works And What Are Different Types Of Animations?

    Know about Ten Pin Bowling in India

    Can you Add Speakers to a Gaming Chair?

    Can you Add Speakers to a Gaming Chair?

  • Computers
    SAP

    SAP Training Programs For Future Managers

    Benefits of SD-WAN and How It Improves Productivity

    Should You Get a Gaming Laptop or Desktop? Here’s How to Decide

    Should You Get a Gaming Laptop or Desktop? Here’s How to Decide

    Why is SBCGlobal net email not working

    Why is SBCGlobal net email not working?

    3 Easy Ways Of How To Enable Touchpad On HP Laptop

    How to Choose Best PC for SEO & Marketing Specialist

    How to Choose Best PC for SEO & Marketing Specialist

  • Applications
    The Best List of Pirate Bay Proxy and mirrors sites in 2021

    An Effective List of Pirate Bay Proxy and Mirrors Sites

    Filmora vs corel videostudio

    Filmora VS Corel Video Studio – 2021 Features And Pricing Comparison

    Some of the Best Applications Available to Watch Movies Online

    How Does Animation Works And What Are Different Types Of Animations?

    best digital caliper

    Best Digital Caliper for 2020

    Why is SBCGlobal net email not working

    Why is SBCGlobal net email not working?

    Economic Considerations When Acquiring a Forum for Commerce

    Economic Considerations When Acquiring a Forum for Commerce

  • Security

    TheWiSpy Review: Mobile Phone Monitoring App

    Oil and Gas Industry

    Oil and Gas Workers’ Safety Products

    Top 7 Benefits of Commercial Security Systems in Your Business

    Top 7 Benefits of Commercial Security Systems in Your Business

    The 5 Most Important Benefits Of Effective Disaster Recovery Planning

    The 5 Most Important Benefits Of Effective Disaster Recovery Planning

    Vaughan Roof Repair

    Vaughan Roof Repair Company in Canada – Everything Need to Know

    7 Android Security Tips You Need to Know

  • Software
  • Buy Themes and Plugins
No Result
View All Result
We Consent
No Result
View All Result
Home Gaming

Creating Localization Strategy for Your Mobile Game

Ayushi Choudhary by Ayushi Choudhary
July 30, 2020
Strategy for Your Mobile Game
Share on FacebookShare on Twitter

More than 74% of consumers spend on app stores but for what purpose? They download loads and loads of games. The gaming industry is reaching a high note since the pandemic, and therefore the demand for a new game is not so surprising either. Back in 2019, the average game download reached 60%, hence this target was achieved with the help of localization. 

This means that the market is stocked with a lot of games in multi language for gamers all over the world. As a small enterprise you may not be able to afford the localization process, (it is not cheap) instead you can choose specific parts of the content for translation and localization.

It’s a tough call to make right?

 

You have to prepare a localization strategy that entails the important factors.

1. Top smartphone user countries

Smartphones hit the market like a hurricane. People are unable to stop tapping away on their screens. By far, China’s consumers rank at the top of the smartphone consumer list with a penetration level of 59.9%.

Certain markets are more prone to downloading games, therefore China outranks other countries.  But which are the countries with the highest gaming downloads?

  • India
  • US
  • Brazil
  • Russia 
  • Indonesia 
  • Japan and so on

These are just the top contenders having the largest target market and target audience for gamers. Decide which target market you want to influence the most, and the rest will simply follow.

 

2. iOS v/s Android 

 

Your beloved target audience is divided into types of smartphone users; 

  • Those who love to use android 
  • Apple software supporters i.e. iOS

But if you plan to launch your game in both support systems then it’s a good choice. Some markets are more android oriented like the Chinese market, therefore, if you plan to launch a game soon, you better be working with the android game support. 

Meanwhile, in North America, the Middle East, and Asia-Pacific, iOS is the highest bidder in the market. Whereas, in Europe and Latin America, Samsung plays a stronger command in the smartphone industry which means Android is the local winner. 

Choose the relevant platform for your game support that fits best according to the target market. Otherwise, it will be a localization failure. Once you choose the platform, always keep the cost and revenue generation in mind. 

 

3. Paid or free?

 

Is your game a free download or requires payment to be downloaded? Take a hint from China, use the Freemium model. 

Payment models are localized according to the region. So if you are not ready to pay the price for a localized upfront payment model, then don’t do it. It’s a no brainer when your company cannot afford to have a localized resource. But it is for the best to choose the localized payment model for the region you are planning to target. 

It may happen that mobile game players may not download a paid game. For instance, in Brazil, only 39.5% of gamers make an in-app purchase. So if you tend to target the Brazilian market, offering free download is a good option. 

If a game is paid for, consider the conversion rate in focus, not every target market will come up with the great prospects but many still become loyal users.

 

4. Game genre 

 

Mobile game localization service focuses on the major highlight of the game i.e. the game genre. 

How popular is the particular game genre? It can drive the audience to go nuts if it has a breakthrough moment in the history of mobile game downloads. 

Each genre relates to a different set of the target audience. Brazil’s audience is crazy for adventure-based games while Russia’s female demographics play puzzle games and so on. In short, you develop the game according to the target market, localize it, and can also sell it to other regions even if those regions are not your primary targets. 

It will help to generate more sales.

 

5. Gaming investment 

 

How big a player are you? The bigger the gaming company is the more markets it will target. your translation partner must enlighten you that not every language equals the same level of investment. 

Gaming translation services cost varies from language to language. It means some languages (more popular) are high in demand than the others. English, Russian, Chinese, Japanese, Dutch, etc., are more commonly used in the business world for a variety of reasons. 

Targeting the most trending language attracts a larger audience but it also means the price of gaming translation will be higher. Sometimes for one target market, you have to localize a game into more than one language pair!

 

6. Collaborate with the development team 

 

When you hire a localizer, do your research. It’s better to begin working with your linguistic partner right from the initial stage of game development 

A localizer must collaborate with the development and design team to cover text and interface as well. Even the game sounds are localized with colors and themes for the text (if you are using subtitles as well).  For an ideal localization, all images, symbols, logos, etc., are converted according to the target market and target language. It creates further awareness of cultural localization. 

It’s a standard practice to create a localization checklist so that the development team knows which parts to localize (if you are focusing on limited content). 

Before you launch the localized game in the market, use means of testing setups. Your language partner will do the job, localize the game, but before you introduce it into the market, conduct a series of tests too. In addition to the testing, you can invite a focus group to give feedback.

Bottom Line

Game localization culture is more effective than ever, as the audience keeps evolving so does the themes of games. Make sure to make necessary amendments before your launch into mobile game localization. Why not let the game begin?

Author Bio:

Vivek Chaudhary is a blogger. He owns a blog thesmartupdate.com . He has been writing articles on many topics related to Latest updates, travel guide. Tips and tricks and many more.

 

Ayushi Choudhary

Ayushi Choudhary

Ayushi Choudhary is a blogger. She have years of experience in blogging and content writing.

Next Post
Trump regrets using twitter

Trump regrets: "Sometimes I love Twitter too much"

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended.

Ways to Select the Best Hair Salon

Ways to Select the Best Hair Salon

August 27, 2020
what is an online compiler

what is an online compiler

December 18, 2020

Trending.

The Best List of Pirate Bay Proxy and mirrors sites in 2021

An Effective List of Pirate Bay Proxy and Mirrors Sites

January 7, 2021
Process to Create A Product Catalog with Product Information Management

Process to Create A Product Catalog with Product Information Management

December 26, 2020
An Introduction to Xamarin Forms Shell Navigation

An Introduction to Xamarin Forms Shell Navigation

October 28, 2020
Effective Ways to Increase Your Instagram Followers

Effective Ways to Increase Your Instagram Followers

December 31, 2020

January 5, 2021

Ads

guest post marketplace

JPG optimizer BMP optimizer PNG optimizer JPEG optimizer TIFF optimizer GIF optimizer JPG compressor BMP compressor PNG compressor JPEG compressor TIFF compressor GIF compressor

PNG to JPEG PNG to BMP PNG to TIFF TIFF to PNG TIFF to JPEG TIFF to BMP JPEG to PNG JPEG to BMP JPEG to TIFF GIF to PNG GIF to JPEG GIF to BMP BMP to JPEG BMP to PNG BMP to TIFF GIF to TIFF

We Consent

We Consent can also deliver fresh topic ideas for blog posts, website content, and social media posts.

Follow Us

Categories

  • Apple
  • Applications
  • Bug & Error
  • Bussiness
  • CMS
  • Computers
  • Crypto Currency
  • Digital Marketing
  • E-Commerce
  • Gaming
  • Gear
  • Hardware
  • Microsoft
  • Mobile
  • Networking
  • Photography
  • Programming
  • Promotion
  • Review
  • Security
  • SEO
  • Social Media
  • Software
  • Uncategorized
  • Website Design
  • Website development
  • wordpress

Useful Links

  • Ahval News Six |
  • seowebcure |
  • Arteazul |
  • Pick2Web |
  • guest posts |
  • Kartbliss |
  • Buy Backlinks |
  • Life in Cities |
  • Make Money Online |
  • Optimizepic |
  • Top Aptitude |
  • India News Live |
  • News Angels |

Recent News

Opines About House-Hunting Process

What UK Real Estate Reality TV Star’ Big V’ Opines About House-Hunting Process?

January 27, 2021
How to Write a Classic Rental Agreement

How to Write a Classic Rental Agreement?

January 27, 2021
  • About us
  • Contact us
  • Privacy Policy

© 2020 We Consent

No Result
View All Result
  • Home
  • Review
  • Apple
  • Applications
  • Computers
  • Gaming
  • Microsoft
  • Photography
  • Security
  • News
  • Buy Themes and Plugins

© 2020 We Consent

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In