Are you a business owner? Have you ever thought about how you can make your business more successful? Well, here’s the answer to it – by creating a foolproof brand marketing strategy. Yes, we are in 2020 now, and it is highly imperative to have one for your business. Not sure where to begin? Don’t worry as we have done the legwork for you. Today, we have listed a few prominent elements that can help you in this process. Take a look.
Hold Sufficient Funds
If you want to promote your business with a brand and marketing strategy, then the foremost thing you need to do is to invest in it. Not sure about it? Simply follow the thumb rule, i.e. to dedicate 10% of your annual revenue to your marketing efforts.
Know Your Goals
Without any doubt, you need to play smart in this! If your business doesn’t have goals, then how will you get to know if your marketing plan is working or not. The goals you decide actually determine what your PR and marketing actions for the entire year are. So, take enough time to set the primary objectives to achieve the results you want. Follow the SMART code – Specific, Measureable, Attainable, Relevant, and Timely.
Shed Light On Branding Guidelines
Despite the goals of your plan, your brand marketing strategy should rely on persistent branding across all the possible channels. Whether it is your business website, your newsletter series, or the Facebook/Instagram handle, make sure to keep the communication style and feel the same.
If you are a bit confused, then you can look for an expert who can create an exemplary business pitch template. Besides, it includes the layout of all the platforms, visuals, in-house imagery, fonts, graphics, brochures, and the type of vocabulary you are going to use. Look for a brand strategy company that can work on both external and internal phases, and can set appropriate guidelines for social media updates, blog updates, designs, and graphics, etc.
Restore Your Website
Do you know when the last time you went through your website thoroughly? If it’s been a while, then now is the time to refresh it via your branding and marketing strategy. A smart step you need to follow here is to ensure that your official website seems visually engaging to the visitors. You can choose SEO as the primary measure as more than 50% of the traffic comes from online search engines. If you haven’t stick to SEO, then you are missing a huge thing. Below, we have outlined a few questions that you can ask yourself while inspecting your website. Check them out.
- Is your website mobile-friendly?
- How quickly does it load?
- Is it visually appealing or not?
- Is your website optimized for search engines like Google, Yahoo, and Bing, etc.?
- Is the content compelling and informative enough?
- Does your website need a chatbot feature?
Build Up Social Media Presence
Billions of users spend hours on social media. So, don’t you think that there’s no other efficient way to foster your brand’s presence than on Instagram, Facebook, Twitter, Linkedin, YouTube or Pinterest, etc.? But, this doesn’t mean you have to be active on every channel. Simply, research and understand your audience to decide which social media channels are the most favourable for your business. Then, wrap them into your strategy.
There’s no doubt in knowing that an active blog helps you market your brand in several ways. If increasing website traffic is among your marketing checklist, then guest blogging has to be in the top priorities. According to a source, it is said that having a dedicated company blog increases the chances of achieving a high search engine rank by 434%. And publishing around 21-50 articles in a month can increase the visitors’ traffic by 30%.
On the other hand, according to Hubspot, businesses that have included more than 16 blog updates (in a month) in their brand marketing strategy have received 4.5 more leads more than those who didn’t post anything. Another source Social Media Today shares that around 61% of consumers prefer to make purchases based on online blog recommendations.
So, don’t forget to add this tactic to your business “branding and marketing strategy” for the year 2020.
Ultimately, your online and offline presence both represents your business to the entire world. So, it should be portrayed most effectively and efficiently to achieve business goals. Find a professional brand strategy company, and consider their level of expertise, industry specialization, services, portfolio, and track record of its loyal customers.