The year 2020 hasn’t been kind to the planet. The Coronavirus outbreak caused a pandemic around the globe sending everyone into a panic. The continuous lockdowns and consistent spread of the COVID-19 virus resulted in a global frenzy. People turned to Google for help. Everyone in lockdown needed hope and a firm grip on reality to pull through these hard times.
Google’s annual report of 2020’s top search trends revealed some of the most searched keywords around the globe including the US. According to Google’s report, people asked ‘Why’ questions more than ever, surpassing all previous records. Top searches portray how everyone has been struggling to adapt to the ‘new normal’. As a subscriber of Spectrum internet plans, my search history was no different than most people. Since COVID-19 was on everyone’s mind, people around the world searched terms related to virtual activities, how to make…, how to do…, news on the pandemic, and so on.
Here are the details on Google’s top search trends of 2020.
#1. Top trending Searches Globally
People around the world were occupied with details on Coronavirus and the US Election results the most. With that in mind, let’s take a look at the top 5 searched keywords globally.
- Election results
- Kobe Bryant
#2. Top Trending Searches in the US
As for the US, the search results are not very different from globally searched keywords. However, people in the US were more concerned about the election results and the pandemic related issues as shown by the following search trends.
- Election results
- Kobe Bryant
- Coronavirus symptoms
- Coronavirus updates
#3. ‘How to Make…’ Search Trends
Since everyone was concerned for their health and safety and stores were running out of sanitizers and masks, people turned to Google in their hour of need. Many tried to DIY masks and sanitizers using the information they found on Google. Here are some of the ‘How to Make…’ related search trends of 2020.
- How to make hand sanitizer?
- How to make face masks using fabric?
- How to make a mask without sewing?
- How to make a whipped coffee?
- How to make masks using a bandana?
#4. The How to Search Trends
Since stores had closed down for services that required close contact, people tried to do things by themselves. Here is how everyone used Google search to try something new.
- How to cut men’s hair at home?
- How to colour hair at home?
- How to wash your hands properly?
- How to style bangs?
People need help in doing many things by themselves that they previously never did on their own using this information, writers and content creators can help out.
#5. Virtual Search Trends
Since people couldn’t go out to places that would be usually crowded, they turned to Google to feel included. Many people in the US looked for virtual tours and searched the following terms on Google’s platform.
- Virtual Kentucky Derby
- Virtual museum tours
- Virtual field trips
- Virtual learning
- Virtual NBA fans
This was a great way for people to be a part of the world while staying safe in their homes.
#6. Search Trends about Coronavirus Pandemic
Since the Coronavirus took the world by surprise, many people were unprepared to deal with such a hazard. Consequently, many businesses closed their doors and countless people lost their jobs in the process. In such difficult times, people used Google’s platform to look for new means of making ends meet.
- Jobs hiring during coronavirus
- Best stocks to buy during coronavirus
- Dentist open during coronavirus
- Unemployment during coronavirus
- Dating during coronavirus
These search results show people’s resilience and willingness to thrive.
#7. Search Trends that Ask Why
Since people had more time on their hands, they were curious about all sorts of things Google broke records of the most asked ‘Why’ questions in 2020 as people were curious to find out,
- Why was George Floyd arrested?
- Why is Nevada taking so long to declare election results?
- Why is there a coin shortage?
- Why were chainsaws invented?
- Why is TikTok getting banned?
In a Nutshell
People had so much on their minds this year for so many reasons. With length lockdown periods, many turned to Google and their TVs for helping them with their sanity and entertainment. Many got a chance to binge-watch shows that were on their list for so long. I was lucky enough to cross off a few from my own list thanks to my Spectrum TV packages. With the coronavirus vaccines underway, things are supposed to get better. In the meantime, people are doing their best to cope with the new normalcy in life.