It has continued to prove to be a huge source of advertising revenue, with Instagram ads expected to generate nearly $ 11 billion in 2019. With impressive numbers like these, it’s no wonder that many analysts are starting to see Instagram as a new engine for Facebook’s growth.
Our in-depth guide includes 21 extremely useful tips to increase engagement for paid and organic Instagram campaigns in 2020 and beyond:
For the time being, Instagram remains the heart of the social media scene for marketers. And it’s not hard to understand why, considering that it has over 1 billion active users per month, of which 50% follow brands.
According to Forrester , the engagement – measured in terms of likes, shares and comments from consumers – is extremely high with a rate of 4.21%. This is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.
With that in mind, smart marketers are looking for ways to increase Instagram engagement despite such setbacks. That’s why we’ve put together these tips to ensure that your paid and organic marketing campaigns continue to serve their purpose in the future – and to secure your Instagram marketing tactics now and in the future.
Don’t preach, but tell a story
Instagram is flooded with mediocre brand messages that have forgotten that the social network should be a “visual inspiration platform”. You should captivate the audience with pictures and videos and not just preach marketing statements.
To increase engagement rates, you should instead become a storyteller and spread “micro-stories” through your captions, videos, Instagram stories and profile. Or try to share user-generated content that matches your brand (see point 15).
Prioritize your Instagram branding
Clarity, creativity and consistency are key for companies that want to build brand awareness on Instagram. An unpredictable, random approach just doesn’t work.
Try to focus on core areas like presenting your profile, creating style patterns that make your images look fresh, and mastering the use of hashtags (see our ultimate Instagram Hashtag Guide 2019 ). You should also regularly interact with your followers to build engagement and loyalty.
By creating a roadmap for your processes and brand strategy for Instagram, you can present your target group with a positive and consistent brand.
Use video subtitles and closed captions
With video increasingly dominating online space, audio has become a by-product as the majority of users prefer not to activate sound when watching a video. For this reason, subtitles have become so important for marketers that key messages can be spread on the screen in addition to images.
Facebook research shows that the average duration of video recording by subtitling videos increases by 12% . The effectiveness of messaging is also massively increased, with a success rate of 82% compared to 18% with Sound On and no captions.
Take advantage of Instagram video ad formats
Since 75% of Instagrammers stated that they take measures “like visiting websites, searching or telling a friend” after the influence of a post, it is essential to master the range of advertising formats on the platform. While photo ads are still an integral part of the platform, Instagram video formats are an increasingly valuable tool to address a selected target group.
The platform offers three major video formats for creating Instagram ads: single video ads offer the ability to create up to 60 seconds of advertising, carousels provide more advertising space by allowing followers to search for additional images or videos, and Instagram Stories offers a vertical full-screen format in which images and videos can be combined into visually appealing advertisements.
Choose the right hashtags
Choosing the best hashtags for your Instagram post can mean the difference whether you appear as a top post or sink to the bottom of the feed without a trace.
If you make your hashtags too generic – e.g. #Christmas or #Fashion – then Post will potentially face competition from millions of others. Instead, use a mix of trend-specific and industry-specific hashtags to find the best hash tag that connects to your target audience.
The number of hashtags you use is also critical. While Instagram allows up to 30 tags, there is a risk that a variety of tags under your caption will look both undirected and unprofessional. That’s why 91% of top brands posts use seven or fewer hashtags to get lots of likes..
Use Instagram traffic to increase website traffic
Instagram traffic can help increase your website visit by providing the platform with a single clickable link in your bio. Maximize the potential of your link with special offers and promotions to Buy Instagram followers Canada to click through. You should also combine strong action calls with your URL in a text overlay on pictures or videos.
Don’t forget that all Instagram ad formats offer a call to action button that followers can click to get them to your website.
If you have worked with an influencer work with him to also promote your URL in their own content.
It is important that marketers understand the definition of what an influencer is and plan an influencer strategy that includes a short trial campaign to see how receptive the influencer network is to your brand.
You can find more information on how to create a successful influencer campaign here.
Convert Instagram followers to email subscribers
Email remains the actual channel for building really intense customer relationships. For this reason, brands strive to turn Instagram followers into three established steps to develop effective Instagram marketing for email.
Once the audience clicks through, make sure that the landing page contains a strong call to action linked to an email submission form.
Create a mailing list so that you can effectively contact your new email subscribers so you can start building more meaningful relationships with them.
About the Author
Huda Fatima is a creative content writer and digital marketer at SocialPoint.ca. She has been a content creator at many national and international corporations as well. The ultimate goal of hi writing is to help businesses grow.