According to IMARC Group’s latest report, titled “Social Media Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global social media analytics market reached a value of US$ XX Billion in 2020. Social media analytics (SMA) refers to the collection of data from social media platforms and gaining insights to optimize business decisions. It is widely used by organizations for customer behavioral analysis, competitor benchmarking, marketing management, multichannel campaign management, customer segmentation and targeting. SMA includes identification, extraction, cleaning, analysis and interpretation of data. It aids in improving the efficiency of customer service, understanding the needs and expectations of the customers and gaining insights for product improvement. It finds extensive application across various industries, such as retail, healthcare, hospitality, information technology (IT), telecommunication and banking, financial services and insurance (BFSI).
Request for a PDF sample of this report: https://www.imarcgroup.com/social-media-analytics-market/requestsample
The global social media analytics (SMA) market is primarily being driven by the increasing number of active users on social media platforms and the rising penetration of high-speed internet. SMA assists organizations in gaining comprehensive customer behavioral analysis and obtaining customer data. Moreover, the widespread adoption of software-as-a-service (SaaS) models that provide SMA solutions over the cloud is providing a thrust to the market growth. These models offer enhanced reliability, security, flexibility, mobility and cost-effectiveness to enterprises. Other factors, including the increasing focus on targeted marketing and competitive intelligence, rising brand consciousness among the masses and widespread product adoption in small and medium enterprises (SMEs), are anticipated to drive the market toward growth. Looking forward, IMARC Group expects the market to grow at a CAGR of XX% during 2021-2026.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Competitive Landscape with Key Players:
- Adobe Inc
- Brandwatch (Cision US Inc.)
- Hootsuite Inc.
- International Business Machine Corporation
- NetBase Quid
- Oracle Corporation
- com, inc.
- SAP SE
- SAS Institute Inc.
Breakup by Component:
Breakup by Deployment Mode:
Breakup by Organization Size:
- Small and Medium Enterprises
- Large Enterprises
Breakup by Application:
- Customer Segmentation and Targeting
- Competitor Benchmarking
- Multichannel Campaign Management
- Customer Behavioral Analysis
- Marketing Management
Breakup by End User:
- Media and Entertainment
- Travel and Hospitality
- IT and Telecom
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)
Ask Analyst for Customization and Explore full report with TOC & List of Figures: https://www.imarcgroup.com/social-media-analytics-market
We are updating our reports, If you want latest primary and secondary data (2021-2026) with Cost Module, Business Strategy, Distribution Channel, etc. Click request free sample report, published report will be delivered to you in PDF format via email within 24 to 48 hours.
Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Market Trends
- Market Drivers and Success Factors
- The Impact of COVID-19 on the Global Market
- Value Chain Analysis
- Structure of the Global Market
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, and nanotechnology industries. We also provide cost model and manufacturing setup project reports through Syndicated Analytics, a subsidiary of IMARC Group.
Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.
30 N Gould St Ste R
Sheridan, WY 82801 USA – Wyoming
Tel No:(D) +91 120 433 0800
Americas: – +1 631 791 1145 | Africa and Europe: – +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800