What Is Digital Marketing?
It’s very likely that you know what marketing is and that you’ve tried your hand at it a little yourself. But do you know what we’re referring to with the term ‘digital marketing’? Essentially, it’s marketing as it’s always been but done specifically on the internet.
Here at AAM Consultants, we’re specialists in the field and will run you through what the digital marketing mix involves.
Types Of Digital Marketing
So what exactly makes up the digital marketing mix? When you think of digital marketing, it’s likely that you focus on some of the main online options – but do you know exactly what they all are and what they do? Let’s take a look at some of the most popular types of digital marketing here.
Social Media Marketing
To start with, we have social media marketing – which is what most people think of when digital marketing comes to mind. This refers to the active promotion of your business on a social media platform, such as Facebook, Twitter and Instagram, and reaching your ideal target market directly.
Another powerful player in the digital marketing space is email marketing. Direct marketing is still increasingly effective – and email is one of the most impressive ways of doing it. By building your email list, you can directly send marketing promotions to your customers and encourage them to purchase from your business.
A relatively new form of marketing that is entirely digital is content. Content marketing refers to the words and images on your website. This could be in the form of blog posts, landing pages, or even social media to some extent too. It’s generally engaging for your customers, but it can also tie in nicely with the form below too.
Then we have the Search Engine Optimisation (SEO). SEO refers to optimising the content on your website to ensure that search engines, such as Google and Bing, can show your website when people are making searches. It’s usually free and incredibly effective too.
As a step on from that, we then have Pay Per Click (PPC) advertising which also covers search engines too. It’s a form of advertising that is done via a search engine like Google. Usually, the top few results that come up are PPC ads and are paid for each time a customer clicks on an ad.
Then we have another slightly newer player in the game – affiliate marketing. This involves working with affiliates, such as bloggers, discount websites, and voucher code websites to name a few. They will promote your products or services and be paid a percentage of every sale they encourage as a result.
Are you looking for help with your digital marketing? Do you need an SEO expert to revolutionize your marketing? Let Mimvi SEO increase your visibility, drive new leads and take your business to the next level.